About Artha Group:
Artha Group is a leading player in the venture capital and financial services sectors, managing over ₹1,000 crores in assets across multiple funds and investments. Our focus spans various industries, including B2B SaaS, FinTech, and renewable energy, with a solid commitment to fostering innovation and driving success in the startup ecosystem.
Role Overview:
Artha Group is seeking a visionary Head of Digital Brand Strategy and Community Engagement, a role of strategic importance in shaping our online presence. The ideal candidate will drive the brand’s digital strategy, ensuring a cohesive and engaging presence on platforms like LinkedIn, Twitter, Instagram, YouTube, and others.
This position requires a strategic thinker who excels in pull marketing strategies. The candidate must leverage compelling content and organic engagement to build a strong digital footprint without relying on excessive marketing spending. The candidate must have a deep understanding of the financial services and venture capital space and be able to create narratives that resonate with limited partners, founders, and the broader investment community.
Key Responsibilities:
Digital Brand Strategy Development:
- Lead the development of a unified brand strategy that resonates across all digital platforms, with a strong focus on LinkedIn, Twitter, Instagram, and YouTube.
- Create and implement content strategies that drive organic engagement and build a solid online community around Artha Group’s brand.
- Ensure all digital content reflects the brand’s values and business goals, emphasizing thoughtful, strategic storytelling over push marketing.
Social Media Management:
- Oversee the strategy and execution of social media campaigns across LinkedIn, Twitter, Instagram, YouTube, and other relevant platforms.
- Develop and manage brand properties like Artha Unplugged and DamaniTalks, ensuring they engage the target audience and enhance the brand’s digital presence.
- Monitor and refine social media strategies to optimize engagement, follower growth, and brand visibility.
Content Creation and Digital Storytelling:
- Ideate, create and oversee the production of compelling digital content that aligns with the brand’s strategic objectives and resonates with the target audience.
- Manage the production of podcasts, webinars, and video content, ensuring they effectively communicate Artha Group’s thought leadership and industry expertise.
- Collaborate with internal teams and external agencies to produce high-quality, engaging content that drives organic growth and brand loyalty.
Community Engagement and Management:
- Build and maintain a vibrant online community around Artha Group’s ecosystem, including limited partners, founders, and key stakeholders.
- Develop and implement strategies for community engagement that foster loyalty and trust without relying on heavy marketing spending.
- Engage the community through interactive content, events, and discussions that promote our brand’s values and expertise.
Performance Monitoring and Reporting:
- Use data-driven insights to monitor the effectiveness of digital branding efforts, adjusting strategies as needed to optimize engagement and achieve business goals.
- Report regularly on the performance of social media campaigns, community growth, and overall digital brand health.
- Ensure alignment of digital branding strategies with broader business objectives, focusing on building a robust and trusted brand presence online.
Qualifications:
Education: A degree in Marketing, Communications, Digital Media, or a related field. Advanced degrees or certifications in marketing, digital strategy, or social media management are highly valued.
Experience:
- Minimum of 7+ years in digital brand strategy, social media management, or communications, focusing on financial services or venture capital.
- Proven experience in creating and executing digital strategies that drive organic growth and community engagement.
- Strong portfolio showcasing success in managing social media channels and developing content that resonates with a professional audience.
Skills:
- Deep understanding of social media platforms and how to leverage them for brand building and community engagement.
- Strong content creation and storytelling abilities, emphasizing pull marketing strategies.
- Excellent leadership and team management skills, with the ability to guide cross-functional teams in achieving strategic goals.
- Proficiency in digital marketing tools, analytics platforms, and social media management software.
Compensation:
- Salary: ₹30 lakhs per annum (₹27 lakhs paid monthly + ₹3 lakhs paid at the end of every 12 months).
- Carried Interest: Participation in the carried interest pool.
- Performance Bonus: Annual performance bonus based on superior performance.
- ESOP: Participation in the ESOP pool after 12 months in the role.
Career Path:
This role offers not just a job, but a clear path to senior leadership within the Artha Group, with opportunities for growth into more strategic roles that influence the overall direction of the company’s brand and community engagement efforts.
Join Us:
Artha Group is seeking a passionate and innovative leader like you to join our team. If you are excited about driving brand strategy and community engagement in a dynamic, fast-paced environment, we invite you to apply. Together, we will shape the future of our brand and build lasting relationships within our investment community.